For bakeries and cake shops, packaging is more than a way to carry products—it’s a powerful marketing tool that can increase customer satisfaction, encourage repeat business, and boost sales. Whether you’re selling cupcakes, artisan bread, or celebration cakes, the right packaging keeps your products fresh, secure, and beautifully presented.

At Enviroprint, we stock a wide range of paper block bottom SOS bags, paper gusset bags, and plastic carriers that help bakeries create memorable customer experiences. Here’s how smart packaging choices can transform your sales.

1. First Impressions Count

When a customer picks up their order, the packaging is the first thing they notice. A clean, sturdy bag communicates quality and care. For cake shops, where presentation is everything, packaging can reinforce your brand’s reputation before a single bite is taken.

Paper block bottom SOS bags are perfect for smaller items like cookies, pastries, or muffins. Their flat base allows the bag to stand upright, showing off products neatly at the counter.

Plastic carriers are ideal for larger orders and celebration cakes, offering durability and protection against the elements.

2. Protect Your Products (and Your Reputation)

Nothing damages a customer’s experience faster than squashed cupcakes or a cake sliding in transit. Choosing the right packaging ensures your products arrive in perfect condition.

Paper gusset bags provide flexibility and extra space, making them great for fresh bread or baguettes.
Block bottom bags give stability to delicate treats, preventing spills and damage.

When your products look as good at home as they did in your display case, customers are far more likely to return.

3. Turn Every Bag into a Walking Advertisement

Your packaging isn’t just functional—it’s a moving billboard for your brand. Adding your logo or choosing stylish packaging makes your cake shop stand out on the high street.

Customers walking out with branded paper bags or plastic carriers catch the attention of passersby, sparking curiosity and attracting new customers.

4. Boost Upselling and Repeat Purchases

Packaging can also encourage customers to buy more. For example:

Offering multi-size paper bags makes it easy for customers to pick up an extra pastry or two.
Premium carriers can be positioned as part of a “gift wrap” option, ideal for cakes that are being given as presents.

Upselling with better packaging adds value for your customers and increases your average sale.

5. Show Your Sustainability Commitment

Many customers today actively look for eco-friendly packaging. By stocking recyclable paper block bottom and gusset bags, you demonstrate a commitment to sustainability—something that can set your bakery apart. Offering both paper and plastic options also allows you to cater to different customer needs while highlighting your green credentials.

Packaging That Sells

The right packaging does more than carry cakes—it protects your products, promotes your brand, and encourages customers to buy more. From paper block bottom SOS bags for pastries to plastic carriers for larger orders, thoughtful packaging choices can give your bakery the competitive edge.

At Enviroprint, we supply cake shops and bakeries with a full range of paper and plastic packaging options designed to keep products safe, stylish, and sales-ready.

Looking to boost your bakery sales with smarter packaging? Contact us today to explore our range of bags and carriers in bulk.